Before we discuss the three important ways to run SEO outside of a website (off-page) and still be able to build a name for yourself and direct visitors traffic targeted to your website or product, I will mention a little about onsite and onpage SEO .

On-site SEO is the work of writing optimized content, focusing on keywords and customer-centered and this includes the work of writing optimized titles and meta descriptions. Of course all these things will be asked of you if you want Google and other major search engines to pay attention to your online profile, but you can also do this by running off-page SEO to achieve the same goals as on-site.

On-page search engine optimization is definitely one of the main methods available if you want to increase the visibility of your website. However, on-page SEO often requires technical capabilities. Why? Because not many people like HTML, while this is what is needed to be able to do the job optimally in optimizing website pages. Sure, WordPress has plugins that you can use to optimize search engines like Yoast and All In One SEO (my favorite) but you still need experience in writing headlines, other titles and meta tags that focus on keywords.

What if a friend has done on-page optimization and now you want to know how you can contribute to the popularity and goodness of your website?
Off-page optimization is the next step, and the results that you will crave are one-way backlinks. Why? Because this means how big the major search engines like Google, Yahoo! and MSN ranks the website. The more backlinks from high-authority websites and the good ratings, the better the results will be.

So how do you actually collect backlinks? It's not an easy job but it certainly doesn't really make you headache than having to deal with HTML, especially if you're not a techno junkie.

Here are some off-page SEO tips:
1. Make Marketing Articles
Quality content is king. Everyone is thirsty for fresh and quality information and giving it will make backlinks flow. Being a keen writer is very helpful in this effort. Also practice the right way to use the resource box, which is a box that should only include websites that contain information relevant to the article you submit to the article directory.

2. Participate in the Forum
Find out which forums are relevant to the content of your website and keep sharing information that will be needed by forum members. The message traces that are your trademark or the messages included at the end of each of your posts will benefit your off-page SEO campaign. Make it as simple as possible and make sure the message conveys something about your website, preferably a link that searches your best phrases or keywords and makes the link invites people to the pages of your website that are most relevant to the keywords you choose. Learn how to do hyperlinks to make it easier for people who want to visit your site.

3. Writing a Blog
Blog or 'weblog' is currently the most popular weapon for SEO experts. In addition to being easy to update, blogs do not require a style of writing that is too formal, and that's precisely what readers like. Informal dialogue that can be done through the comments left by the reader and the blog author's answers in these comments will keep the blog fresh and friendly to search engines. Keeping your blog relevant to your website's content will make search engines connect to your site. Don't forget to enter your main website link on the blog and there are at least three links per blog post to the various internal pages of your website.

IMPORTANT: When you publish content, always, always, and always link back to your website's internal pages and not just to the main page. Believe me, it's very influential!
The secret of successfully running these off-page SEO methods is consistent. Entering quality articles on the website at least two or three times a week and writing content regularly to your personal blog is a great way to make your website stand out.
Participating in forums is also something that has to be done more often because this will not only help increase the popularity of your website with search engines but also make you learn new things from the participation of other forum members.
Now, if you find that you don't enjoy these time-consuming jobs, there is always a second plan - hire someone to do it for you!


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Twitter is one of the newest and best Web 2.0 apps lately. From twitter has proven to bring a lot of traffic. In the opinion of SEO experts, Twitter will be very helpful to get visitor traffic on your website. So, if you don't have an account on Twitter, it's highly recommended to immediately register on Twitter now.

traffic websites

Twitter is very easy to use. You only need a few hours to get used to the functions on the menu. Unlike most of the other places, you can get free traffic, Twitter Microblogging is a platform, which means that there are restrictions on the number of characters in the message. Therefore, you must be short in your Tweets and use your room wisely. Besides being short, here are some tips to help you get traffic from Twitter:

traffic website estimator

Create an interesting Twitter profile
Your profile and username are the first two things visitors will see, when they go to your twitter page. If your profile looks boring, people will not be interested in reading tweets, what else to visit your link and post in it. you cannot write a very long bio, but you can enter a few words about you - your work, your interests, etc. You can also enter some keywords in the bio.

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Choose a username with a targeted niche
Your username is also very important. You have to choose a username that is targeted at your niche. For example, if you promote your SEO services and want to drive traffic to your SEO site, you can choose something like SEOmaster, SEOguru, SEOservices, etc. Your username will appear in the search for other users, this is why you should pay attention to what username you choose.

traffic website calculator

Place the site / blog URL in the profile
According to some statistics, 80% of tweeters do not provide a URL in bio, well, maybe these people are not SEO / internet marketers and they don't need this traffic, but you as SEO experts should not miss it. So, don't forget to enter your URL on your twitter profile.

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Your friends, colleagues, and acquaintances will be the most loyal audience. So, if they don't know about your Twitter page, make them aware that something is separated from them. If you have their email, or know their account on another network, you can send messages to everyone.Send a link to your profile to friends, colleagues, and acquaintances

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Find Twitter users with similar interests
You might find millions of friends, but most of his followers are always welcome. That's why you can use the search function on twitter and find people with similar interests. Find as many as you can and invite them all. These people may not be loyal as friends, co-workers, and acquaintances but still you will get hits from them too. Some Twitter users report that about 1-2% of their followers visit their site a day, which means that if you have 1,000 followers, you might expect to get at least 10 or 20 visits per day to your site. This response rate may seem low, but there are ways to improve it.

traffic website meaning

Socialize on Twitter as much as you can
If you are active on twitter, respond to your followers' posts and visit their link, this will increase the likelihood that you will get the same reply. In other words, actively follow the people who follow you.

traffic website software

Tweet updates You regularly
As with all types of other media, if you want to save your audience, you have to eat regularly. Writing a short tweet takes only a few seconds, but enough to keep your followers happy. Needless to say, that you have to tweet about useful things, so if you don't have something meaningful to post about you or your site, it's OK to post links to articles, videos, blogs, etc. You found on the Net and you like it.

traffic website online

Don't make spam
You might feel that every user on Twitter is interested in you and your blog / site, but this is not like that. You might be tempted to make lots of usernames, because with that other users will be able to find out your Twitter page and the latest tweets, but you should not do this, unless you want to see if you can get a ban or not.

traffic website stats

Take advantage of Twitterfeed
Twitterfeed is a very useful service, you can use the twitterfeed facility in order to increase your reach. Visit twitterfeed.com and configure your feed.

traffic website check

Make Twitter Search familiar with you
Twitter has a great search function and its main advantage is that it offers real-time results. Google might be fast on indexing pages but indexing is not real-time. Users thirst for hot news and nothing beats real-time search. Many bloggers report that they get more traffic from twitter than from Google and this is partly due to the fact that their tweets are very popular and users find them easily.

traffic website analytics

Add twitter gadgets to your site
There are lots of twitter gadgets and new ones are being released every day. The interesting thing about Twitter gadget is that on your blog, visitors can become your Twitter followers. If you have a lot of Twitter followers, chances are that some of these followers will see you and will join your network. As we mentioned, large buildings and targeted networks are the key to getting more twitter traffic to your site.

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These are some of the main ways in which you can get traffic from Twitter. If you are creative and if you monitor what happens on Twitter and what new twitter gadgets are released, you will definitely find more ways to drive traffic from twitter to your site.


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backlink and backlinks building

Quality backlinks are needed for off-page optimization, which is optimization to increase SERP (search engine results page) conducted from outside the site in question. In practice, off-page optimization is closely related to backlinks.

Backlinks

Changes in the Google algorithm force website owners to rely on site traffic from search engines to continue to learn to find the right and appropriate optimization model in order to raise their web position to a better place on the search page.

Building link

Bulk backlink models using automatic software have been abandoned, because even though they can raise site rankings that are fast backlinked on search pages, this method is also very vulnerable to Google algorithms that can be fatal, which is a decrease in search engine rankings (usually almost for all keyword) up to penalty until deindex (if mass spamming is done quite brutally).

Backlinks checker

The Google algorithm for dealing with excessive backlink optimization problems is commonly known as Google Penguin. In recent years, this algorithm has resulted in many casualties falling mainly on those who built their sites with various types of backlink spamming, mass and low quality.

Seo backlinks

To avoid Google Penguin's tantrums, many webmasters are switching from bulk backlink models with low quality links to manual backlinks with high quality links (quality backlinks).

Buy backlinks

The problem is, not many know how the actual criteria of backlinks are considered quality in the eyes of Google and where to find the source of free backlinks. Especially for those who have just entered the world of internet marketing and are still unfamiliar with SEO problems.

Backlink tool

For this reason, I wrote about the 9 Best Quality Backlink Criteria that you can use as a guide in the following off-page optimization with an explanation below.

Seo backlink checker

First Criteria: Relevant
The reason for backlinks coming from relevant topics / niches is very good and quality is because this type of link looks more natural to search engines. In terms of user experience (UX), links on relevant websites also do not interfere with visitors, it is even possible to get clicks which of course become visits (traffic).

 Backlink analisys

Second Criteria: Contextual Links
Contextual links are links that are in content (articles). The reason for this type of high-quality backlinks is because the links that are in the article are usually related or relevant to the contents of the article (written topics). And as explained in the first criteria, links from relevant topics are very popular with search engines.

Google backlinks
Also read: How to Write SEO Friendly Articles

Third Criteria: High PR (DA PA)
Google awarded high authority and trusted websites with Pagerank, the higher the pagerank, the higher the authority. So, backlinks that come from domains with high Pagerank certainly also have better quality than backlinks from sites with low PR, PR0 or PR N / A.

Backlink checker tool

Because PageRank has not been updated again since 2012, the web authority assessment can use alternative DA PA (Domain Authority and Page Authority) from Moz. You can also use Metric TF (Trust Flow) from Majestic SEO. The benchmark values used by the Moz and Majestic algorithms in measuring the authority of a web remain the same, the higher the value the better.

Quality backlinks

Fourth Criteria: Aged Domain
If a web authority is high, usually the age of the domain of the web has also been long. There is rarely a web that can get PR4 or PR5 in a matter of months (except for websites whose domains are from domain drop, redirect or fake).

Website backlinks

Another advantage of aged websites is usually the index is faster. Even though the website is not necessarily a big authority, getting backlinks from domains with this type I think is safer than getting backlinks from new websites as long as corn with an unstable index.

Backlink builder

Many webmasters have used the quality of aged domains to build personal network blogs or commonly known as PBN.

Backlink analisys tool

But be careful, don't buy aged domains because it's not necessarily a good domain to be used as a backlink source. First check the web history, starting from the page view (can use the Web Archive) until the backlink history (can use Ahrefs). Make sure the web has never been used for spamming activities before.

Backlink finder

Fifth Criteria: High Traffic
People say, "google follow people". More or less can be interpreted, the links that are on websites with high traffic have better quality than links that are on websites with low traffic, because links that are on websites with high traffic are more likely to get clicks (visits) from visitors on the website.

Check backlink of website
This is not 100% correct, but enough to support if other criteria are met.

Sixth Criteria: Low Outbound Links
This is related to the Juice Link. Getting backlinks with outbound links (outbound links) that are quite a lot will reduce the effectiveness of these backlinks because they must be shared with other links on the same page.

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In contrast to the low outbound links, the backlinks obtained from this page are far more powerful because the Juice Link goes directly to your website without being too much divided into other links.

Seo links

Too often get backlinks from websites with lots of outbound links are also quite dangerous for your website because high outbound links are susceptible to be considered as spam pages (those in this category are usually spamming blog commenting types).

Link building strategies

Seventh Criteria: Unique (Different C class IP's)
Getting backlinks from websites with different hosting and different IPs also influences the ranking of our website on Google search engines.

Link building tools

Logically, if backlinks are obtained from different IPs, most likely the backlinks obtained are not manipulation as if we make backlinks from our own websites (with the same IP and hosting).

Backlink analyzer

At least, that's what is likely to be embedded in the minds of Google Penguins. Although in practice, still different IP backlinks can also be manipulated (with PBN for example).

Get backlinks

Getting backlinks from dozens of websites with different IPs is much better than hundreds of backlinks but from the same website.

Google backlink checker
Also check: How to Make Tier 1 and Tier 2 Backlinks

Eighth Criteria: Dofollow Attribute
According to theory, Dofollow is a link that Google counts as a 'vote' for your website, while nofollow is not. So, if you get a lot of quality backlinks with the 7 criteria above but the link turns out not dofollow, then it is a big loss.

High quality backlinks
Some say nofollow is still counted as a backlink, there are yag that say no. Personally, this link is likely to be calculated, but the percentage is very small when compared to the dofollow link.

Created backlinks

In order to still look natural, I suggest building your backlinks in dofollow nofollow percentages in numbers around 80: 20 to 95: 5. Don't look for all your backlinks that only dofollow because it will look unnatural to search engines, nor do most nofollow links rather than dofollow because the backlinks you build will become less powerful.

backlinks

Ninth Criteria: One way links
One way links or one-way links.

A few years ago the link exchange between link bloggers was a common activity and very often done. This activity is effective enough to increase Pagerank and strengthen backlinks from sites that link exchange.

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Unfortunately, the Google algorithm, which is now a reciprocal link, has reduced its value a lot (maybe because it's been misused too much).

backlinks definition

One way links to our website are much better than two way links such as link exchange models. The reason is quite simple, because we get backlinks (+) without having to return backlinks (-).

backlinks generator

By paying attention to the 9 criteria above in finding backlinks, your website will be much easier to compete in SERP than if you come from backlinks without paying attention to the quality.

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You can add or subtract 9 of the above criteria according to your off-page needs, and if you need to improvise to produce a maximum effect. It doesn't have to be all the above conditions fulfilled because indeed to get quality backlinks that meet all these criteria is very difficult.

backlinks google analytics

Don't forget other factors to maximize your off-page optimization such as social signals (links from social media). Even though the links generated from most social media are nofollow, this type of backlink is also quite useful because it brings traffic and can have a viral effect.

backlinks seo definition

Here I do not intend to patronize, because in its application, the science of SEO is not an exact science. SEO is a dynamic science, which requires us to continue learning and learning so that we can survive and thrive in this field. Today you are no. 1 in SERP, not necessarily tomorrow you are in the top 10 search pages (unless you pay Google to show up on Adwords). Also read my analysis of SEO or on page SEO optimization methods if you want to explore this field even further.

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If you think there is something that is not right with my description above, do not hesitate to comment, because of your comments I can learn a lot of the shortcomings in my writing.


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