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Social Media Week is a leading news and technology that impacts on social media and technology's impact on business, society, and culture.

Remember post about the beautiful online motorcycle taxi or meme "Hmm .. I guess"? Both posts become viral and managed to scandal social media in 2015 ago. The second creator of the post, Dagelan, shares tips on how to post can become viral in Social Media Week 2016 meet-up session in Senayan City, Jakarta on Thursday (25/2). The instagram @ trading account has 8.7 million followers.


Danny Syah, Chief Marketing Officer of Infia Media Pratama who manages Dagelan said, is basically a viral content utilizing audiences audience audience audiences. Multiple layers. For audience (read: follower) we want to share also our post, a post is not enough just loveable post, but must inspire.
Based on his experience in Dagelan, Danny outlines three formulas for a content to become viral:

    
Easy to remember
    
The media used is accessible to many people (read: have many fans or followers)
    
The environment or momentum is appropriate and supportive
Then, there are several aspects to consider in making it:

    
Consider the emotional aspect
    
Dare to take risks
    
Provocative
    
The timing fit
    
The message is simple
    
Creative
A potentially viral content should provoke the audience's emotion, whether it's touched, touched, laughed, or sad. Of the six aspects, the most important thing is creativity.
After knowing the formula, then what else? Danny mentioned there are 4 more things that determine based on the percentage:

    
Preparation 10%
    
Exercise 20%
    
Intuition 20%
    
Fortune 50%
Surprisingly, the main factor of viral posting or not, especially the hilarious post, is the factor of goddess fortuna. Danny explains, despite already making content that looks cool and going viral, not necessarily real viral. Sometimes it's unexpected postings that become viral.
Is there any effect from the model or figure that content material? Not necessarily. Like the meme "Already I thought", the figures shown are ordinary people, not celebrities. Danny can not describe what a memeable person looks like, and it's not a sharp talent either. There is no definite formula.
"The most important message and relevance," explained Danny.
Slapstick that continues to grow eventually also formed some communities, namely Komikin Ajah and Memein Ajah. Both communities also have their own instagram account.
According to Rizal "Gaber" Fahmi, Public Relations Komikin Ajah, this community was established to embrace the comic creators in Instagram and foster awareness of local comics. Komikin Ajah now has 1.1 million followers.
Not only making comics, Komikin Ajah also makes a number of viral comics that are viral enough to be contrived on certain days or to respond to certain issues, such as welcoming Kartini Day, #masihmawanawanap, Harapan Project, or Tribute to Pak Raden.


Social Media Week is a leading news and technology that impacts on social media and technology's impact on business, society, and culture.
Remember post about the beautiful online motorcycle taxi or meme "Hmm .. I guess"? Both posts become viral and managed to scandal social media in 2015 ago. The second creator of the post, Dagelan, shares tips on how to post can become viral in Social Media Week 2016 meet-up session in Senayan City, Jakarta on Thursday (25/2). The instagram @ trading account has 8.7 million followers.
How-How-Make-Content-Instagram-the-Viral_03
Danny Syah, Chief Marketing Officer of Infia Media Pratama who manages Dagelan said, is basically a viral content utilizing audiences audience audience audiences. Multiple layers. For audience (read: follower) we want to share also our post, a post is not enough just loveable post, but must inspire.
Based on his experience in Dagelan, Danny outlines three formulas for a content to become viral:

    
Easy to remember
    
The media used is accessible to many people (read: have many fans or followers)
    
The environment or momentum is appropriate and supportive
Then, there are several aspects to consider in making it:

    
Consider the emotional aspect
    
Dare to take risks
    
Provocative
    
The timing fit
    
The message is simple
    
Creative
A potentially viral content should provoke the audience's emotion, whether it's touched, touched, laughed, or sad. Of the six aspects, the most important thing is creativity.
After knowing the formula, then what else? Danny mentioned there are 4 more things that determine based on the percentage:

    
Preparation 10%
    
Exercise 20%
    
Intuition 20%
    
Fortune 50%
Surprisingly, the main factor of viral posting or not, especially the hilarious post, is the factor of goddess fortuna. Danny explains, despite already making content that looks cool and going viral, not necessarily real viral. Sometimes it's unexpected postings that become viral.
Is there any effect from the model or figure that content material? Not necessarily. Like the meme "Already I thought", the figures shown are ordinary people, not celebrities. Danny can not describe what a memeable person looks like, and it's not a sharp talent either. There is no definite formula.
"The most important message and relevance," explained Danny.
Slapstick that continues to grow eventually also formed some communities, namely Komikin Ajah and Memein Ajah. Both communities also have their own instagram account.
According to Rizal "Gaber" Fahmi, Public Relations Komikin Ajah, this community was established to embrace the comic creators in Instagram and foster awareness of local comics. Komikin Ajah now has 1.1 million followers.
Not only making comics, Komikin Ajah also makes a number of viral comics that are viral enough to be contrived on certain days or to respond to certain issues, such as welcoming Kartini Day, #masihmawanawanap, Harapan Project, or Tribute to Pak Raden.
How-How-Make-Content-Instagram-the-Viral_04
They also create daily themes where creators can choose according to their interests. The creators post using the hashtag available, Komikin Ajah will repost. The daily theme is:

    
#sencritis
    
#contact
    
#rabucolab
    
#kamishoror
    
#jumatculture
    
#sabthe love of love
    
#minggurandom
In addition to these two speakers, the meet-up sessions also present Passed Ocean (Memein Ajah), Buana Perkasa (Secret Girl), Mirza Banuya (Daily Manly), and Gito Sabata (Klix Digital). This session is guided by Ayusya Abiansekar (Klix Digital).
What is surprising is the presence of Buana Perkasa, who turns out to be a secret girl founder who has 1.4 million followers. Everyone thinks the founder of the @rahasiagadis account is a girl, it turns out wrong! Buana Perkasa is a real guy.
He shares 7 recipes for content to become viral. Anything?

    
Ask why?
    
Make it unique and interesting
    
Be honest with yourself and others
    
Find great associates
    
Make people comfortable
    
Giat and consistent
    
From now on!
Seven recipes is useful not only if you want to make a viral content, but all products. Just try it!
At the end of the session, there is an audience who asks when peak time to post on Instagram. All the speakers mentioned a similar time-waking, lunch hour, before office hours, and 7-11 at night.
 



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